About the author

Barbara Koenen-Geerdink is Global Head of Business Development and Marketing at Ince, which is part of AIM-listed company The Ince Group plc, a legal and professional services provider with more than 900 employees globally. She is based in Dubai, and has 10 years of business development and marketing experience in the professional services industry.

Barbara previously worked for magic circle firm Freshfields Bruckhaus Deringer in Dubai, and for Deterink Attorneys and Notaries (now Taylor Wessing) in the Netherlands. Prior to moving to Dubai she worked in Doha, Qatar; and before starting her career, she interned in New York. She was awarded an MSc in business in Barcelona.