BBH-Workshop 3
Your business model

Before you go out the market to provide your services, you need to understand your business model. 



45 minutes




$ 125.00

What will be covered in this workshop

Your business model

Before we start with any business development or marketing activity, we need to understand who our target audience is and where we can find them so that we can reach out to them later on. We also need to identify what services we are selling and where we are selling this in order to come up with the right marketing plan to promote these services.
The objectives of this workshop include:

  • Understand the concept of traditional sales vs law firm sales
  • Being able to identify what the firm is selling
  • Being able to identify who the firm is selling to
  • Understand who your clients are and their needs
  • Being able to effectively build relationships
  • Understand how to convert leads into clients
  • Being able to improve your personal brand
  • Understand the next steps to increase sales activity

Barbara Koenen-Geerdink

BD and Marketing Director 
Al Tamimi & Company 
Barbara is the author of the business book Beyond Billable Hours -
a practical guide for professionals in the professional services sector. 
Barbara has over a decade of experience in the professional services industry and throughout her career she worked for large to mid-size international law firms as well as local firms. 

Course reviews

"Barbara is fully committed to the growth of young professionals through her practical and forward-thinking insights. Her platform will help professionals take control and set goals to propel their careers."
Senior Associate - Pinsent Masons
"Professional, clear and easy to listen to".
Senior Associate - Freshfields Bruckhaus Deringer
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